"I don’t understand investing, it feels like a different language. I want to try but I don’t know if I can afford the risk."
Quotes from one of the 20 User Interviews

MAKING INVESTING
ACCESSIBLE

Investing has a steep learning curve that can feel inaccessible to many. Traditional methods often focus on books and theory.Without actually putting money on the line, it’s hard to understand how investing works in practice. This barrier to entry leaves many potential investors hesitant to risk their money and take that first step into the investing world.

HOW MIGHT WE DEVELOP TOOLS THAT ALLOW ASPIRING INVESTORS TO PRACTICE INVESTING WITHOUT RISKING THEIR MONEY?

Start app development now with our free plan

The user-centric design philosophy of Elements_Efi ensures that the product is not only easy to use but also customizable and adaptable to meet the unique needs of individual users.

Initial Wireframes

High Fidelity FIGMA WIREFRAMES

FINAL RUBY ON RAIlS WEBSITE

RISK FREE LEARNING 
FOR FUTURE INVESTORS