TACKLING IMPULSE BUYING

THE CHALLENGE

Young adults, who are still learning to manage their finances, are the most likely to make these impulse buys, despite being the least able to afford them.

HOW MIGHT WE LEVERAGE OUR UNDERSTANDING OF ADDICTIVE BEHAVIOURS TO DESIGN STRATEGIES THAT REDUCE IMPULSIVE PURCHASING?

Pacifai is a chrome extension and web app that blocks users from going over budget, creates cool-down periods when impulse purchasing is detected, simulates the loss of money pre-purchase and conceals items with a high chance of being returned.

The solution

PACIFAI

THE PROCESS

The step by step breakdown of how PACIFAI operates.

PACFAI Prototype

The final product FIGMA wireframes.

SIDEBAY.STUDIO

USER VALIDATION

Twenty-two self-appointed shopaholics were selected to participate in the validation process, where they were provided with our prototype phone case and asked to provide feedback on their emotional responses while using it.